Ever come across the mysterious “SRSLTID” parameter in your URLs? If you’ve been scratching your head about what it is, why it’s showing up on Google Search Engine Results Pages (SERPs), and how it’s affecting your Shopify or other e-commerce platforms (like BigCommerce), you’re not alone. This post will break it all down for you—no […]
Here’s how we turned things around for a pet food company selling through Shopify when the SRSLTID parameter started causing chaos: Why It Matters Ever had a traffic tank without warning? That’s what happened to this pet food company. They’d been doing everything right, but in August, traffic nosedived. They were panicking because it wasn’t
If you’re running an e-commerce site, particularly on platforms like Shopify, you might have encountered an issue with messy URLs containing the “SRSLTID” parameter. Initially designed by Google Merchant Center to track traffic, this parameter can cause unintended SEO problems, duplicate content issues, and distorted analytics. In this article, we’ll guide you through understanding, identifying,
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